You’ve probably heard of GetOutPass — or even used it. But what you don’t know is the wild business story behind one of Utah’s most recognizable family brands.

In this long-overdue (but worth-the-wait) episode of The Durable Business Podcast, host Chase Murdock sits down with Kyle Poll and TC Krueger to tell the full, untold story of GetOutPass: from local startup to $30M+ juggernaut through a surprise merger with its top competitor, Pogo Pass.

What does it take to build a beloved, multi-location coffee brand in one of the toughest industries around?

Missy Greis, founder of Publik Coffee, joins Chase Murdock to share the remarkable story behind one of Utah’s most iconic local brands.

Trent Mano is all-in on Utah.

As co-founder and general partner at Convoi Ventures—and the force behind Utah Tech Week—Trent is investing in the next generation of breakout startups and reshaping what early-stage venture looks like in the Mountain West.

Blake Harber knows how to scale — but he also knows how to struggle.

At HireVue, Lucid, and Workstream, he helped take SaaS companies past $100M in revenue. Then he left the high-growth tech world for small business, trading venture-backed chaos for steady, cash-flow-driven businesses.

Paul Henderson has seen it all — from high-powered roles at Apple, Goldman Sachs, and GE Capital to leading High Times Magazine. Now, he’s breaking new ground in Utah’s emerging and controversial cannabis industry.

What does it really take to buy a small business and make it thrive? Will Smith, founder of Acquiring Minds, has spent years uncovering the answers by interviewing the most successful searchers and operators in the game.

In this can't-miss debut episode, Chase Murdock of Durable hosts a live AMA with Brent Beshore—one of the most respected voices in small business and long-term investing.