About Durable.
We’re building Utah’s Business Commons.
And we’d like you to join us.
Most small businesses are built in isolation.
Owners carry the weight quietly.
Decisions get made alone.
And hard lessons are learned the expensive way.
Meanwhile, the systems around them are not built for small business. They’re built for scale, speed, and consolidation. For companies with teams of specialists and margin for error.
Utah is full of capable business owners. But too many of them are operating without a shared place to think, learn, and stay connected to one another.
Durable exists to change that.
Utah’s Business Commons
Every great city was built around a common square.
A place to gather. To trade. To exchange ideas. To organize.
Durable is building a modern commons for Utah business owners.
Durable is a shared place to stay informed. To meet peers. To learn from one another. To contribute to something larger than any single company.
We believe strong local businesses are civic infrastructure. They create jobs. They shape neighborhoods. They anchor culture.
When small businesses get better, Utah gets better.
Some of Durable’s Members
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Cindy Chia
Aspire Psychological
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Taylor Vance
Ascending Pets
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Joshua Lucero
Lucero Health & Wellness
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Adam Frederico
Frederico Outdoor Living
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Kyle Poll
GetOutPass
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Tunisha Brown
Impact Magazine
The Durable Community is made up of business owners who are actively building right here in Utah.
Different industries. Different stages. A shared commitment to doing the work well. These are operators who show up, ask honest questions, and contribute what they’ve learned.
Because building a durable business is better done together.
What We Do
Durable operates at the intersection of community, education, and support.
Access to events for business owners
Open gatherings, small-format conversations, and occasional invite-only dinners.
The Durable Dispatch
The pulse of Utah’s business community, delivered to your inbox.
Access to our Slack community
A private space for Utah business owners to ask questions, share context, and stay connected.
Opportunities to feature your business
Highlight your company, milestones, or openings to the broader community.
Ability to join specific chapters
Participate in focused groups tied to role, stage, or interest as they form.
Optional paths deeper
Invitations to apply for peer groups, programs, and other initiatives — always opt-in.
Our Roots
Durable is part of Decada Group, a long-term holding company that owns and operates small businesses in Utah.
Since 2016, we’ve built and acquired companies and lived through the realities of ownership: the good, the hard, and the unglamorous.
That experience shaped why Durable exists. But Durable is not a method or a model.
It’s a place.
A shared commons for Utah business owners to learn, connect, and build together.
