The Durable Dispatch
The pulse of Utah’s business community.
From Attention to Trust: How Brands Build Media Credibility
There is a moment every brand chases. The moment when a journalist covers them without being paid to. When a publication features them without a media buy attached. When an audience talks about them not because of an ad but because of a feeling.
Entrepreneurship Through Acquisition (ETA): A Data-Driven Practical Summary for Business Buyers
Entrepreneurship Through Acquisition (ETA) is the process of purchasing and operating an existing business rather than starting one from scratch.
Why Your Business Isn’t Getting Media Coverage (And How to Fix It)
A good business has strong revenue, loyal customers, and a compelling mission. A newsworthy business has all of that plus a reason for someone to care right now.
LLC vs. S-Corp in Utah - What Actually Matters (and What Doesn’t)
If you’re asking whether you should be an LLC or an S-Corp, it usually means your business is working. That surprises a lot of owners.
ETA Utah Chapter: Building Utah’s ETA Commons
On February 19, we gathered at Lassonde Studios for the official kickoff of the ETA Utah Chapter — and the energy in the room made one thing clear: Utah is ready for a thriving ETA ecosystem.
Scorecards for Every Role: How to Build Metrics That Actually Drive Performance
I run a landscaping design-build company in Utah where we focus on creating lasting visions for the discerning clients with whom we work. Getting this work done though is more like threading a needle with a blind fold on.
Why Every Business Should Think Like a Publisher
As a business owner who is also a publisher, there are many facets of this work that are vital. Most businesses believe visibility comes after growth; publishers know visibility creates growth.
5 Moves Business Owners Should Make Before Filing Taxes
For most small business owners, tax season is reactive. You gather documents, send them to your CPA, brace yourself for the number, and move on.
That approach quietly costs you money every year.
Introducing the ETA Utah Chapter
In Utah, ETA has shown up in different ways — through universities, operators, and individual initiatives. The ETA Utah Chapter brings those efforts into a shared, statewide space focused on connection, learning, and community.
Here’s to the Builders on Small Business Saturday
Small Business Saturday is a powerful idea: a day to support the local businesses that bring character and connection to our communities.
Up the River: What 25 Business Owners Learned When They Finally Stepped Back
Last week, we hosted Durable’s first-annual, invite-only retreat for business owners. They came for one reason: to step out of the business long enough to think clearly about it.
A Business Owner's Primer on the SBA Loan Program
If you're running a business in Utah, chances are you've heard about SBA loans. But what are they, really? And are they worth exploring for your company? What is important to know?
Learning from Failure & Hard Times
Failure is part of business — but too often hidden. At Durable we’re opening real conversations about setbacks, bankruptcy, and resilience so small business owners don’t have to face hard times alone.
Welcome to Durable: Utah’s Business Commons
Durable is Utah’s Business Commons: a gathering place for business owners. Connect through curated events, peer groups, and a supportive community built to help you grow.