The Durable Dispatch

The pulse of Utah’s business community.

The Long Middle
Chase Murdock Chase Murdock

The Long Middle

Tailor Cooperative, one of my companies, turned ten a few months ago. My best friend Adam and I started it with $750 and no outside capital. I let the date pass without saying much, because ten years is a long time to do anything and I wanted to know what I thought before I said it.

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From Attention to Trust: How Brands Build Media Credibility
Tunisha Brown Tunisha Brown

From Attention to Trust: How Brands Build Media Credibility

There is a moment every brand chases. The moment when a journalist covers them without being paid to. When a publication features them without a media buy attached. When an audience talks about them not because of an ad but because of a feeling.

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ETA Utah Chapter: Building Utah’s ETA Commons
Morgan Olsen Morgan Olsen

ETA Utah Chapter: Building Utah’s ETA Commons

On February 19, we gathered at Lassonde Studios for the official kickoff of the ETA Utah Chapter — and the energy in the room made one thing clear: Utah is ready for a thriving ETA ecosystem.

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Introducing the ETA Utah Chapter
Joe Connelly Joe Connelly

Introducing the ETA Utah Chapter

In Utah, ETA has shown up in different ways — through universities, operators, and individual initiatives. The ETA Utah Chapter brings those efforts into a shared, statewide space focused on connection, learning, and community.

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Learning from Failure & Hard Times
Morgan Olsen Morgan Olsen

Learning from Failure & Hard Times

Failure is part of business — but too often hidden. At Durable we’re opening real conversations about setbacks, bankruptcy, and resilience so small business owners don’t have to face hard times alone.

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