A hands-on business owner crash course on leveling up your finances.
Ticket: $40 (Lunch Included)
Your financials should be a map — not a maze.
This half-day workshop helps business owners turn messy numbers into clarity, design a 2026 budget, and use their P&L as a tool — not a burden. This workshop will give you actionable tools, a 2026 forecast, and a clear path to stronger profitability in 2026.
Meet other local business owners in the workshop and walk away with new connections and continued support through our private online community for business owners.
What you’ll learn:
Streamline your chart of accounts for better insight
Build a working 2026 budget based on your historicals
Best practices for hiring and managing a bookkeeper or bookkeeping firm
Read your P&L and pinpoint profit drivers
Know what matters most financially in 2026
Who should attend:
Business owners generating $200K to $10M in any industry — trades, retail, tech, manufacturing, and beyond.
To get the most out of this workshop you should have direct online access to your financial system (e.g. Quickbooks, Xero)
Agenda
8:30 AM: Coffee & Workshop Check-in
9:00 AM: Kickoff — What Your Numbers Are Trying to Tell You
9:30 AM: Workshop: How to Clean Up Your Chart of Accounts & Analyze Your P&L
10:00 AM: Build Your 2026 Budget (Step by Step)
11:00 AM: Hands-On: Review Your Own P&L w/ a CFO
12:00 PM: Working Lunch + Networking (Lunch is Included in Your Ticket)
12:45 PM: Final Takeaways — Financial Discipline Tools
1:00 PM: Wrap-Up
Frequently Asked Questions
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This workshop is designed for Utah business owners doing between $200K and $10M in annual revenue — across any industry.
Whether you run a 15-person electrical contracting firm, a boutique agency, or a growing retail or manufacturing business, this session will help you better understand your financ
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Not at all. This workshop is built specifically for owners who didn’t come from accounting or finance.
We’ll keep it practical, hands-on, and focused on what matters most for small business owners — no jargon, no theory, just clear guidance you can use immediately.Description text goes here
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No. If you’re a business owner and want to send a team member for training, they’re welcome to attend — as long as they have full access to the company’s financials (e.g. QuickBooks).
This workshop is ideal for anyone responsible for managing finances for the business.
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Yes. Lunch, coffee, and snacks are included in your ticket.
We’ll use the lunch break for Q&A and open discussion — a great time to connect with other local business owners and operators.
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Not at all. Durable is Utah’s Business Commons — a community where business owners come together to build stronger companies.
Our mission is to help Utah’s entrepreneurs lead better, make smarter decisions, and create more durable businesses.
Presenters
Chase Murdock — CEO of Decada Group
Chase leads Decada Group, a holding company that owns and operates enduring Utah businesses across fine art, bespoke suiting, accounting, consulting, and the construction trades.
He serves on the boards of GREENbike and the Edison House Business Owner Club, and writes Local Legends — a newsletter for business owners focused on building companies that last.
Adam Malmborg — COO of Decada Group
Adam is a growth strategist and entrepreneur who knows how to help businesses scale by bridging marketing, operations, and finance.
As COO of Decada Group, he partners with leadership teams across its collection of companies Tailor Cooperative, Workshop SLC, Northern Electric, Durable Finance, and Durable to design operating systems, growth structures, and management frameworks that build strong, lasting businesses.
Pierson Watts — CEO of Durable Finance
Pierson is an experienced finance leader with more than a decade in accounting, FP&A, and CFO roles.
As CEO of Durable Finance, he helps small business owners make smarter financial decisions — from cleaning up reporting and building budgets to pricing work, managing cash flow, and improving profitability across industries.