Most business owners fly blind when it comes to their numbers. They check the bank balance, glance at QuickBooks, and hope for the best. The problem? Cash flow and profit aren’t the same thing — and knowing the difference can make or break your business.

This workshop is your crash course in financial clarity. We’ll start with the 13-week cash flow model — the most powerful tool an operator can have — and teach you how to use it to forecast, prepare for shortfalls, and make better decisions with confidence. Then, we’ll dig into profitability. You’ll learn what EBITDA, net income, free cash flow, and operating profit really mean — and how to calculate them in your own business.

This isn’t theory. You’ll work hands-on with your own numbers, build a forecasting system, and leave with tools you can implement the next day. By the end of this session, you’ll have a clear picture of what you’re actually earning, where the money is going, and how to make your business more profitable.

Finance doesn’t have to be intimidating. With the right frameworks, it becomes the ultimate decision-making tool. If you’re ready to stop guessing and start running your business like an owner, this workshop is for you.

—-

Agenda

9:00 AM – 9:30 AM | Welcome & Owner’s Finance Mindset

• Why financial clarity matters

• Common mistakes owners make

9:30 AM – 10:30 AM | Building Your 13-Week Cash Flow Forecast

• Walkthrough of the template

• How to input data and project cash flow

• Identifying red flags before they hit

10:30 AM – 11:15 AM | Decoding Profitability

• Profit vs. cash flow: what’s the difference?

• Understanding EBITDA, net income, operating profit, and free cash flow

• Which metric matters most — and when

11:15 AM – 12:00 PM | Monthly Financial Review Framework

• What to review every month (and what to ignore)

• Setting up a financial scorecard for your business

• How to hold yourself accountable

12:00 PM – 1:00 PM | Lunch & Peer Discussion

• Learn from other owners facing similar challenges

1:00 PM – 1:30 PM | Action Planning

• Build your first 13-week cash flow

• Create your monthly review checklist

• Set next steps for implementation

Deliverables

Attendees will walk away with:

• A completed 13-week cash flow forecast for their business

• A framework for smarter budgeting and financial planning

• A monthly financial review and analysis checklist

• Clarity on the key metrics that drive profitability

• The ability to answer: What am I actually earning — and what should I do next?

---

RSVP above through Eventbrite.

Join our Durable Community Newsletter to hear about future events.