A workshop to help business owners build a simple, repeatable marketing and sales system that actually works.
Ticket: $40 (Lunch Included)
You don’t have to sell — but you should build like you might.
Growth isn’t luck — it’s a system.
In this crash course, you’ll learn how to build a marketing engine that consistently drives leads, converts customers, and fuels real growth in 2026. You’ll leave with a one-page growth plan tailored to your business and ready to execute the next day.
It’s also a chance to meet other business owners — local operators who share your goals and challenges. Join us to learn, connect, and leave with lasting relationships (and access to our private online community for continued support).
What you’ll learn:
Map your customer journey from awareness to repeat sale
Build a marketing plan that drives results
Choose the channels that matter for your business
Fix leaks in your sales funnel
Set measurable growth goals for 2026
Who should attend:
Owners doing $200K–$10M in annual revenue — in any industry. Whether you’re running a construction business, boutique agency, or growing e-commerce shop — this is your roadmap to real growth.
Agenda
8:30 AM: Coffee & Workshop Check-in
9:00 AM: Kickoff — The Framework of Real Growth
9:30 AM: Workshop: Map Your Funnel
10:00 AM: Marketing 2026 — What Works Today
11:00 AM: Workshop: Optimize Your Sales Flow
12:00 PM: Lunch + Peer Feedback
12:45 PM: Build Your 2026 Growth Plan
1:00 PM: Wrap-Up
Frequently Asked Questions
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This workshop is for Utah business owners doing $200K–$10M in annual revenue who want to build a simple, repeatable system for marketing and sales that actually drives growth.
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No. This workshop is built for business owners — not marketers. We’ll break things down in plain language and focus on what actually drives growth.
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Yes. This workshop is built for current business owners — not advisors, students, or aspiring founders.
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Yes. Lunch, coffee, and snacks are included in your ticket.
We’ll use the lunch break for Q&A and open discussion — a great time to connect with other local business owners and operators.
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Not at all. Durable is Utah’s Business Commons — a community where business owners come together to build stronger companies.
Our mission is to help Utah’s entrepreneurs lead better, make smarter decisions, and create more durable businesses.
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Send our team a note at hello@builddurable.co. We’re glad to answer questions about the workshop, logistics, or whether it’s right for you.
Presenters
Chase Murdock — CEO of Decada Group
Chase leads Decada Group, a holding company that owns and operates enduring Utah businesses across fine art, bespoke suiting, accounting, consulting, and the construction trades.
He serves on the boards of GREENbike and the Edison House Business Owner Club, and writes Local Legends — a newsletter for business owners focused on building companies that last.
Adam Malmborg — COO of Decada Group
Adam is a growth strategist and entrepreneur who knows how to help businesses scale by bridging marketing, operations, and finance.
As COO of Decada Group, he partners with leadership teams across its collection of companies Tailor Cooperative, Workshop SLC, Northern Electric, Durable Finance, and Durable to design operating systems, growth structures, and management frameworks that build strong, lasting businesses.