Meet Chase Murdock.
Chase Murdock is an operator, investor, and advisor focused on long-term work: building enduring businesses, exercising judgment, and supporting leaders who take responsibility seriously.
He is the CEO of Decada Group, a long-term holding company that acquires and permanently stewards businesses in Utah. Alongside his longtime friend and co-founder Adam Malmborg, Chase takes a long view to ownership, favoring craftsmanship, strong fundamentals, and continuity over speed or financial engineering.
When Decada acquires a company, it treats the transition as a baton pass—honoring what came before while carefully building what comes next. Today, Decada stewards five businesses based in Salt Lake City.
In parallel, Chase invests and advises through Patina Capital, his personal investment and advisory firm focused on quiet capital and lasting impact. Patina provides minority capital, board service, and CEO counsel to founders and operators building meaningful companies. The work is selective by design, grounded in stewardship rather than short-term outcomes.
Chase is also involved in civic and nonprofit work, primarily around small business advocacy and community building in Utah and Washington, D.C. He serves on the boards of the Utah Independent Business Coalition and GREENbike.
He writes across several contexts, including evergreen essays on leadership and stewardship, community-focused work, and more personal reflections. His writing explores what it takes to build businesses, and lives, meant to last. His writing can be found on his website.
Where you can find Chase Murdock
The work doesn’t stop here. Below are a few places where Chase Murdock shows up publicly: building, writing, or contributing to Utah’s broader business community.
If you want to follow their thinking, see what they’re working on, or continue the conversation, these links are a good place to start.
Decada Group
A long-term holding company focused on acquiring and stewarding Utah businesses built to last.
Patina Capital
A personal investment and advisory firm devoted to quiet capital and lasting impact.
Chase Murdock
Chase’s personal website.
Chase’s LinkedIn.
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Chase’s X.