Amelia Larson is a founder, operator, and trusted guide focused on one thing: helping people navigate complex, high-stakes decisions with clarity, dignity, and care. She is the CEO of A Life for Seniors, a senior living consultancy built to feel less like a call center and more like a thoughtful partner during moments that matter.

She started the company after witnessing firsthand what her own family went through—and, more importantly, how it made them feel: overwhelmed, uncertain, and alone in decisions that carried emotional and financial weight. That experience shaped her belief that systems should support people at their most human, not their most exhausted. A Life for Seniors works hands-on with families, guiding them through options, tradeoffs, and realities with the same care Amelia would extend to her own. No scripts. No volume games. Just clear thinking and steady presence when clarity is hardest to find.

Amelia’s perspective is shaped by both lived experience and formal training. She earned her undergraduate degree in Healthcare Administration and a master’s degree in Gerontology from the University of Utah, grounding her work in a deep understanding of aging, care systems, and the realities families face when theory meets real life.

Beyond her role as CEO, Amelia is deeply interested in how systems shape trust. Her work centers on simplifying complexity, designing better decision pathways, and building businesses that respect people rather than process them. She operates at the intersection of caregiving, healthcare, and entrepreneurship—where emotion and execution are constantly in conversation.

She writes about caregiving and family dynamics alongside the realities of building and owning a business: the invisible pressure, the responsibility that doesn’t clock out, and the challenge of making sound decisions when there are no clean answers. Her perspective blends empathy with operational rigor, grounded in the belief that leadership is less about certainty and more about judgment.

Amelia also dabbles in startups and is currently building a health tech platform focused on making care decisions more transparent, humane, and navigable for families and providers alike. In addition to her operating work, she serves on the board of the David Eccles School of Business, the National Placement and Referral Alliance, and the Business Owners Board of The Edison House.

Outside of work, she’s curious about how people make decisions under stress, how trust is earned, and why the conversations we avoid often matter most. Amelia lives in Salt Lake City, where she spends her free time biking, skiing, and traveling—often chasing new places, fresh perspectives, and the space to think clearly.

Her work is guided by a simple conviction: the way we care for people at the end of life reveals what we value long before we get there.